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Search Engine Marketing (SEM) reduces to two elements, Pay Per Click advertisements, and free organic search results.

Pay Per Clicks (PPC)

There are literally thousands of venues you can advertise your business online.

  • So how do you know which is right for you?
  • How can you keep make sure your adverting dollar is reaching the right people?
  • What’s the rate of return on your investment?

The biggest bang for your buck is will always be with the major Search Engines:

Google and Bing.com. Of the two Google is by far the giant in the room so you have a limited budget start here.

Advertising on Yahoo! and Bing.com has been simplified due to Microsoft’s relationship with Yahoo!

Bing and Google on the table as the two most powerful PPC opportunities on the Internet today

Google is still miles ahead in the number of users. Google’s German-language site does more business than Bing.com. From Alexa.com, Google vs the rest.

So how can we help you?

With research, we can test your audience and make sure we’re using the right search terms to attract them to your site.

Using the right tools and techniques we can set up your PPC campaigns and analyze the results. This information will tell us how your dollars and cents are moving people through the site. Allowing us to react quickly, taking advantage of any positive trends we see and correct any problems before they eat into the budget.