Short answer is yes and no
Let me clarify:
Since Google is the dominate search tool used in Europe, a well optimized site will be competitive over there for the same search terms that work here in the US.
searches done 10/23/2009 12:47:23 PM
If you search the term ” koeksisters recipe ” at www.google.com you’ll see that www.africhef.com and www.koeksister.us are #1 & 2 in the results.
Searching for the same term at www.google.nl (Holland) and http://www.google.de (German), you’ll get the same top two results.
Interestingly the search in the UK had a different out come africhef.com was still #1 and koeksister.us was now #4.
This goes to show that in Google case each website performs well for the keywords it is optimized for.
Where the “No” comes in is that in Holland a searcher would likely search for “koeksisters recept“, and for that term africhef.com and koeksister.us are no where to be found.
To efficiently optimize for those markets I would need to work with a native speaker to create a mini site for each region.
This would be an additional fee.